Clarify the strategic ambition, business drivers en het echte probleem dat opgelost moet worden.
Customers, partners, frontline — those who are impacted will be heard. (high-engagement change principle)
Understanding the real system: culture, processes, structures, incentives, capabilities.
Co-creating the ideal future using principle-based design: – open systems – alignment – self-organising teams – values and cultural principles
Short-cycle transformation, not big-bang (psychology of agile change).
New behaviours → new habits → new culture.